Six Steps for Perceiving a Product Advertising - 1190 Words

In the past decade, many researchers have paid attention to impact of advertisement on brand awareness and customer behaviors. Building an awareness of brand in the market is a goal of every organization; it offers the prosperous benefits for firms including larger profit margins, higher brand extension opportunities, greater intermediary cooperation (Ranjbarian, Abdollahi and Khorsandnejad, 2011). The strong brand images provided by the companies through advertising add recognition and value to company’s products and make it different and unique from its competitors. As known for decades, advertising has been always an imperative tool as well as one for the main strategies used for introducing and promoting a new product in the market by creating an innovative idea though media to attract the intention of the prospective customers. â€Å"Advertising is important tool in creating awareness among customers† (Hamdee, 2013). The fundamental purposes of advertising is to i nform the potential customer about an emergent product and to persuade consumer to purchase some specific goods and services (Scutaru, 2010). The high availability of the media channels such as television, radio and internet play significant role to boost advertising in order to creating image brand and awareness among the customers and public. According to hierarchy of effect model created by Lavide and Steiner explain that there are six steps for perceiving a product advertisement. HIERARCHY OF EFFECT MODEL OFShow MoreRelatedIndividual Academic Reflection1283 Words   |  6 Pagesgenerate a viable business plan, the entrepreneurs have to grab an opportunity available in the environment which needs to be exploited for creating a new venture. An opportunity is a favourable set of circumstances that creates a need for a new product, service, or business (Barringer, B. and Ireland, R., 2011, pp. 43). Opportunities do not suddenly appear, but rather it is through an entrepreneur’s alertness to possibilities and identification of opportunities. A business start-up requires numerousRead MoreImpact of Branding on Consumer Perception and Buying Behavior13385 Words   |  54 Pagesaround for decades and their appeal is still massive all over the world. Through advertising and other marketing means, companies try to form favorable consumer perceptions about the brand. These perceptions are very important as it does not matter how strong the brand is in actual ter ms but what is important is the perception formed about it in the consumer mind. This perception, whether accurately reflecting the products features and attributes or not, is the motivation behind consumer buying. 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